Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Phantomira (the “Site”).

Phantomira is an online store specializing in oral care and dental health products. AQA is a primary brand under Phantomira, dedicated to everyday oral hygiene, teeth cleaning, dental care, and related oral health products.

This Privacy Policy applies to personal information collected through our website, including purchases of products offered under the Phantomira and AQA brands.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or oral care products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • Log Files: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse and interact with the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.

Payment information may be processed by our payment service providers, and we may not receive or store complete payment card details.

We refer to this information as “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing invoices and/or order confirmations.

This applies to purchases of Phantomira products, including oral care and dental health products offered under our AQA brand.

Additionally, we use this Order Information to:

  • Communicate with you regarding your purchases, orders, deliveries, returns, and customer support requests.

  • Screen our orders for potential risk or fraud.

  • When consistent with the preferences you have shared with us and applicable law, provide information or advertising relating to our oral care products, dental hygiene accessories, AQA products, and other services offered by Phantomira.

We use the Device Information that we collect to help us screen for potential risk and fraud, particularly through IP address information.

We also use Device Information to improve and optimize our Site, including generating analytics about how customers browse and interact with our website, understanding customer interest in our oral care products, and evaluating the effectiveness of marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above.

For example, we use Shopify to power our online store. You can read more about how Shopify uses personal information here:

https://www.shopify.com/legal/privacy

Where Google Analytics is enabled, we may use it to help us understand how customers interact with our Site and improve their shopping experience.

You can read more about how Google uses personal information here:

https://policies.google.com/privacy

You can also learn about Google Analytics opt-out options here:

https://tools.google.com/dlpage/gaoptout

We may also share information with payment processors, shipping carriers, fulfillment partners, and other service providers when necessary to process and deliver orders or operate our online store.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our legal rights.

Behavioural Advertising

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you, subject to applicable privacy laws and your choices.

These communications may relate to Phantomira products, AQA oral care products, dental hygiene accessories, and other items available through our store.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational resources:

https://www.networkadvertising.org

You can manage advertising preferences through the following platforms:

Additionally, you can learn about opting out of certain interest-based advertising services through the Digital Advertising Alliance:

https://optout.aboutads.info

Do Not Track

Please note that we do not alter our Site's data collection and use practices solely in response to a Do Not Track signal from your browser.

Where applicable law requires us to recognize certain browser-based privacy preference signals, we will handle those signals in accordance with the relevant legal requirements.

Your Rights

If you are a resident of the European Economic Area or another jurisdiction providing applicable privacy rights, you may have the right to access personal information that we hold about you and request that your personal information be corrected, updated, or deleted.

Depending on your location and applicable law, you may also have the right to request a copy of your personal information, object to certain processing activities, or withdraw consent where processing is based on consent.

If you would like to exercise any applicable privacy rights, please contact us using the contact information provided below.

Additionally, if you are a European resident, we may process your information to fulfill contracts with you, such as when you place an order through the Site, or to pursue legitimate business interests as described above, where permitted by applicable law.

Your information may be transferred outside your country or region, including to Canada and the United States, depending on the service providers involved in operating our store.

Where required, applicable safeguards will be used for international transfers of personal information.

Data Retention

When you place an order through the Site, we maintain your Order Information for our records unless and until you request that we delete this information, subject to applicable legal, accounting, tax, and regulatory retention requirements.

We may retain certain information when necessary to fulfill outstanding orders, resolve disputes, prevent fraud, comply with legal obligations, or enforce applicable agreements.

Changes

We may update this Privacy Policy from time to time to reflect changes to our business practices, website operations, technologies, product offerings, or applicable legal and regulatory requirements.

Any updates will be published on this page.

We encourage customers to review this Privacy Policy periodically to remain informed about how their personal information is handled.

Minors

The Site is not intended for individuals under the age of 18.

We do not knowingly collect personal information directly from individuals under the age of 18 through our website.

If you believe that a minor has provided us with personal information, please contact us so that we can review the situation and take appropriate action.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise applicable privacy rights, please contact us using the information below.

Store Name: Phantomira

Oral Care Brand: AQA by Phantomira

Customer Support Email: support@phantomira.com

Website: https://www.phantomira.com/

We will review privacy-related inquiries and respond in accordance with applicable requirements.